Posted by
OpenAI announced an update to ChatGPT — now the chatbot can search, compare, and buy products. The latter is possible by providing the user with links to products: ChatGPT itself does not buy anything. The company said that the updated web search tool will give people a better online shopping experience, and even unauthorized users can use the option.
It is reported that ChatGPT currently allows shopping in categories such as “cosmetics”, “fashion”, “household goods”. The list will be expanded later, but now absolutely everyone can use the function.
OpenAI says the goal of the innovation is to simplify and speed up the process of finding the right products at the best prices. ChatGPT provides users with cards with images, reviews and prices, as well as direct links to stores where they can buy the products they like. It is emphasized that the place in the search results is not sold, that is, the chatbot offers the most relevant and honest options.
Launching the product search function looks like a direct request to Google. Incidentally, the “corporation of good” has long had a Google Shopping option, which means that the new tool in ChatGPT will be a strong competitor. At the same time, the chatbot offers not just an alternative, but a more convenient and direct shopping experience.
OpenAI notes that web search in the chatbot is a highly sought-after area among people. In the last week alone, the AI processed over 1 billion search queries. And in addition to the search function, ChatGPT has also received updates in the form of providing more accurate links with text fragments highlighting, quick suggestions, and autocomplete. Web search with ChatGPT has also appeared in WhatsApp.